Pleasant scents can create a more enjoyable atmosphere for customers, encouraging them to stay longer and browse more products.

Certain scents can evoke positive emotions or nostalgia, which can make customers feel more connected to the store and its products.

Studies suggest that pleasant scents can influence purchasing behavior by making customers more inclined to make impulse purchases or choose higher-end products.

Scent marketing can help differentiate a store from competitors, making it more memorable and increasing the likelihood of repeat visits and recommendations to others.